Paris Hilton Racing Team

Although established in the motorcycle road racing events, RSI aimed at creating a highly visible team for the 2011 World Championship;  they tasked Riple & Co. with creating the partnerships to generate the notoriety and attention needed so they could focus on the technical and performance of the team.  Riple & Co, through their exclusive contract with Paris Hilton, formed The Paris Hilton Racing Team or PHRT which competed in the Moto 3 division – the most junior division as the goal was to have a team of young and promising competitors they could groom to later compete in the Moto 2 and Moto GP categories. 
Riple & Co’s public relations efforts in addition to races participation included a highly commented TV appearance on the well-known “The Late Show” with Jay Leno and a few special performance guest appearances by Paris Hilton at select venues during the Summer.
                        
Motor 3 races in 2011 included:  Qatar March 2011 / Barcelona April 2011* / Portugal  May 2011 / Zaragoza Spain  June 2011*/ England May 2011/ Netherlands / Italy  July 2011/Germany August 2011/ Czech Republic  August 2021/ Indianapolis USA September 2011/ San Marino September 2021/ Japan October 2011/ Australia October 2021/ Malaysia November 2011/ Final Valencia Spain 2011*
Summer Event:  Ibiza 2011
TV Appearance: Jay Leno USA